May 10
Mother’s Day: It Really is the Thought That Counts

Like most moms, I look forward to Mother’s Day because it is one of those few times of the year that your kids and partner pause for a moment and remember all that you do to keep the family thriving.  In a world of constant activities and non stop go-go-go, the collective pause and “thank you’ from the family is very much appreciated.


But like most special days on the calendar, the inevitable question, “What should we get mom for Mother’s Day?” always comes up.   The answer to that question is where my two worlds collide (mom and cause marketer) and so here is a little advice from me about what to do for mom this Mother’s Day.  As mom always says, sometimes it really is the thought that counts.


1.  Pick up a small item from Macy’s and then send mom an e-card as part of Macy’s Thank-A-Thon    movement that supports Go Red For Women and the fight against the #1 killer of women – heart disease. From now through May 12, send an e-card from Macy’s Facebook page to all the amazing moms in your life, and Macy’s will donate $2 to Go Red For Women, and aims for up to $400,000.


2.  Morgan Stanley Wealth Management created its first Mother’s Day “Gifts for Good” Wish List, an extension of its Gifts for Good philanthropic series. In this electronic catalogue, they highlight 14 gift ideas from companies that are determined to make the world a better place through their products.  Each of the featured gifts is helping to drive social change in some capacity, such as: fighting hunger, eliminating poverty or empowering women. The companies featured include: Alex and Ani, FEED Projects, Flex Watches, glassybaby, Krochet Kids intl., Laughing Man Coffee & Tea, Nepali by TDM, Prosperity Candle, International Princess(TM) Project, SAME SKY, Sseko Designs, StoryCorps, sweetriot, and Warby Parker.


3.  Every Mother Counts is a campaign to end preventable deaths caused by pregnancy and childbirth around the world.  This year, for Mother’s Day, instead of giving her a box of chocolates you know everyone else will eat, give her a gift that will reach countless other mothers and will show just how much you value motherhood.  Go to the “Give a Thought” Pinterest Board where people can select or pin a thought that perfectly expresses your feelings about your mom. You can then share your thought with your mom via email, Facebook, twitter or Pinterest.


4.  If you are in Columbus, Ohio or the Hudson Valley, NY head into your local Bath & Body Works from now until May 27 where you can engage in the Every Gift Matters Campaign. After picking up Mom some pampering gifts, you can purchase a paper butterfly icon for $1, $3, and $5 to help fund critical research and patient care at Nationwide Children’s Hospital. All proceeds will help Nationwide Children’s to stay true to their mission of providing expert care to all children, regardless of the family’s inability to pay.


5.  Celebrate your Mom this May with a gift from Ann Taylor. For the entire month of May, Ann Taylor is proud to support The Breast Cancer Research Foundation (BCRF) through the sale of the Ann Taylor Cares Card at Ann Taylor stores nationwide. In addition, a set of three shades of pink nail polish will be available for purchase. 90% of the purchase price of the Ann Taylor Cares Card and 50% of the purchase price of the nail polish set will be donated to BCRF.


6.  What Mom doesn’t love flowers? When you buy a Mother’s Day arrangement from this week, you’ll get a 15% discount storewide, and FTD will donate 15% of the proceeds directly toward helping people affected by cancer through the LIVESTRONG Foundation. Honor your mom today!


7.  Instead of the same old mother’s day card, honor the mothers in your life with greeting cards that save lives. Send a Mother’s Day e-card when you make an online donation to Doctors Without Borders/Médecins Sans Frontières (MSF). Your e-card will help to provide much needed medical care to MSF’s patients, many of whom are pregnant women, mothers, and young children. You can also purchase a Mother’s Day card specially designed by young cancer patients through MD Anderson Cancer Center’s Children’s Art Fund. Sales of these cards will fund programs that benefit pediatric cancer patients and their families. You can also purchase these cards throughout Texas or Louisiana at participating Kroger, Randall’s and Mister Car Wash locations.


8.  Tell your Mom, grandmother, or any other special woman in your life that you were listening all of those times she told you could make a difference. This year for Mothers Day, the IRC, UNICEF, and Heifer International are showcasing special items that help mothers and children around the world. Show them how much you care and give the gift of health and hope this Mother’s Day to empower other moms in need.




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